They are,so stupid. Posting daily at 1pm central about all kinds of subjects. They didnt listen so this a.m. actually, no, it doesnt. I am saving about $1300 a year. , I may be wrong on this and Im sure Ill be corrected . The company reported another loss for the first quarter of this year, citing COVID-19 as a major factor. As explained by the Akron Beacon Journal, LiMu is a mix of real emu and CGI. [18][19], In 2011, the company began construction of the Liberty Mutual Tower, a 22-story skyscraper as part a headquarters expansion project. The Flo stuff has for the longest time been unbelievably painful- the closest competitor for the LimuEmu pain inflictor. Weird animal mascot, check. I remember the days when jingles were catchy little tunes with words. ;;; We have watched the EXACT SAME insurance commercial air four times within a one hour TV program!!! They dont even use the nickname on their website. Liberty employs nearly 50,000 people throughout the world. In the Year of Our Lord 2020, when plagues are spreading and cities are burning, I think many of us would welcome a return to such messaging. It hurts the company by failing to communicate any real, tangible reason for consumers to choose Liberty over its competitors. Here is the contact information for those of you who want to copy and paste what youve written and send directly to liberty mutual: The actress playing the part of DJ Liberty is Alondra Lara. I like these commercials because they manage to be fun, irreverent and self-deprecating all at the same time. I voted with my wallet. . Please consider disabling your ad blocker on this site to ensure the best user experience. If I post again I hope to be more concise and have better composition. Couldnt agree more! A companys advertising communicates its brand, its personality. If Anonymous finds the LiMu commercials entertaining and funny, Im guessing he/she also has the complete collection of Police Academy movies in his/her video library. Do a Google image search the potoo bird and get back to me. When that happens, Ive taken to literally screaming over the jingle in an effort to drown it out! Youd think that by now, someone over there might have created one good ad even by accident. When another bird speaks up, everyone gasps in shock. I love the LimuEmu and Doug commrrcials! Tweet: @AskLiberty for customer service related concerns or inquiries. Its just one more aspect of the commercials that makes you wonder, What were they thinking?. Keep us laughing and perhaps we will forget how much insurance companies soak us. jingle just makes it so much worse. As such, our content is blocked by ad blockers. I also race for the remote to avoid hearing Liberty liberty liberty. Liberty is here for you. Hi, Marilene. Everyone (and I mean everyone) hates those Statue of Liberty commercials. Are you for real?! Even among the Auto Insurance commercials, I actually enjoyed the well-crafted Geico Rhetorical Questions series with Mike McGlone. Jeremy Scahill BLACKWATER The Rise of the World's Most Powerful Mercenary Army. In fact, it took a couple of painful viewings for me to realize that LiMu was short for Liberty Mutual. Institute findings are the basis for safety programs, recommendations and software used by Liberty Mutual loss-control consultants to help policyholders enhance worker safety. Are there specific ads you like from the Truth Tellers campaign the series of ads that takes place (supposedly) on a boardwalk in front of the Statue of Liberty? There is only one thing in life worse than being talked about, and that is not being talked about. And ear-stabbingly irritating. Adrienne Nixon was costume designer. I love the song! We are an industry leader in affinity partnerships, offering car and home insurance to employees and members of more than 15,000 companies, credit unions, professional associations and alumni groups. I will never consider Liberty Mutual for insurance. 1. BOYCOTT SO LIMU DOESNT GET AWAY WITH THIS INSULT WITH IMPUNITY!!! Thanks for the heads-up on the new ad. Dont even get me started. The age of ineffective, in-your-face, insulting ad concepts is here. I actually wouldnt consider this agency for my insurance because the of the idiocy of those who deemed this as an acceptable ad. Did they tie in their messaging well, or not? Chris, I am sure the creative geniuses at Goodby, Silverstein & Partners would just love that. better an emu than a girl running around half dressed. This is coming from someone who studied a bit of advertising, PR, and communications way back when in college. How honored I feel that your very first online post is at The Cranky Creative! I found them amusing but not very well at demonstrating responsibility. Share it with friends, then discover more great TV commercials on iSpot.tv. Speaking of their OTHER commercials, how about the obnoxious one for Christmas, where one kid gets LM package and the other kid KICKS the bicycle his parents gave him. [15], Liberty Mutual's growth has been both organic and through acquisition. But I suspect that a simple testimonial campaign would be considered boring or lazy by most advertising and marketing people today. Oh, I see. I particularly like some of the wardrobe choices for the cast of this commercial. Thanks for checking out my blog, I hope you enjoy it! We provide comprehensive, tailored business insurance solutions with expertise and care to help protect your people, property, and reputation. Thanks Liberty. Oh, wait a secont, now I know. I hadnt seen it. But as to the only pay for what you need, that sounds slippery enough to make me think the policies have enough holes in them to be swiss cheese. They used to target responsible people (which would usually be responsible drivers). It is completely different than anything theyve ever done. Sometimes, the mute button is our only defense. Hi, Lurch! LiMu and Doug bring a much-needed emu-and-human-sidekick elegance to it all. 2) Viagra babe - Kelly Hu. In business since 1912, and headquartered in Boston, Mass., today we are a leading global insurer with operations in 30 countries and economies around the world. And in the case of insurance, it almost always comes down to price perhaps the least important consideration when buying insurance coverage. Im sure Liberty Mutual would have little choice but to respond if they received a letter from your attorney. Lots of you are wondering. Hoffman had a busy acting career before joining Liberty Mutual, with most of his roles being comic. LMs justification for showing an emu bashing its beak against a store front window is that the image is CGI. I'm the leader of the pack, which includes an 13-year-old beagle and an 11-year-old blue heeler mix. Make your voice heard! Youre receiving new customer pricing. And the one with the hot guy who cant say his lines and the irritated director has started playing before youtube videosits so annoyingshes started saying take 96 in the most annoyed voice, which make me annoyed and I get so annoyed at Liberty Mutual for making me watch 5 seconds of the stupid adI have very negative feelings toward them. Thanks for making my point, Anonymous. Liberty Mutual says no animals were harmed in the making of the LiMu commercials, but I agree its still hard to watch. This has to be one of the most obnoxious ads Ive encountered in the recent past. Just like we have kangaroos eating grass on front lawns it just we dont go around shooting anything that moves. From a car-insurance company? First, how closely do you believe Liberty Mutual is following this discussion? I think these ads are the best thing on TV right now. LM is encouraging BRATTY behavior and what about the insult to the parents who bought the second kid the bicycle. You said it, Keyli. Chances are, you've seen a commercial for the insurance company "Liberty Mutual." Chances are, you've seen commercials about "Limu Emu (& Doug). Another big winner there.. His agent called him after Hoffman's time on the show ended. because its happening. The Gecko is at least marginally tolerable. Id like to see how this ad has helped anyone. LOL! Doug and LiMu Emu are brilliantly funny. I would not want anything to do with that company even if they gave me free insurance. [30][31][32][33][34][35][36], In 2006, Liberty Mutual employees in the Los Angeles area sued, claiming that the company had failed to pay their overtime salaries. My question is exactly what audience theyre appealing to with the dated 70s cop motif? Fortunately for Mr. Wilde, he never had to watch a Liberty Mutual commercial. is one of the 200 leading insurance companies Way.com has partnered with to bring you the widest selection of car insurance quotes youll find online. Actor David Hoffman has been featured in many commercials and TV shows over the years. Its feels like its desperately wanting time be funny but just isnt. or at: mediarelations@libertymutual.com. 7 Whats the problem with the Liberty Mutual commercials? Leveraging the greater flexibility of the mutual holding company structure, Liberty Mutual transformed from a single-line, highly regional insurer to one of the world's leading property and casualty insurance companies. Start your quote with one click. Let me start by saying that I get the advertising prime directive, a corporate version of no such thing as bad publicity having watched TV ads from their truly primitive genesis in the 50s of my childhood to the manipulative psycho-scientific constructs of today. Liberty Mutual has carved a niche in the fiercely contested insurance commercials space, including. Cheesy stupid commercials but funny. Just those commercials alone make me NOT want to buy Liberty insurance. Doug, in the Liberty Mutual commercials, is played by actor and comedian David Hoffman. Its very polarizing and from what Ive seen, most people feel a strong animosity for LiMu Emu and Doug. He seldom shoots with a real emu! [23], In July 2021, Liberty agreed to acquire State Auto Group for over $2 billion. unless it was a Simpsons reference instead? Its not a great idea, but My Pillow did it better. Thats the mental image I get from the Liberty Mutual ads. I would make different accounts just to like this one a hundred times! I think the only one who needs to stick their heads in the sand, is your writers and commercial producers. Are there any LM commercials that annoy me? Hi, Monish. Virginia Drivers License: Requirements to Get One! Usually, advertisers try to avoid using the same language as other brands, whether theyre in the same industry or not. Oh, I almost forgot turtles worried about being eaten by a vulture. As one of millions of unwilling victims of the companys antagonistic advertising over the years, I can only say that I think Libertys marketing team and advertising agency should both throw themselves over the railing of their fake Statue of Liberty setting and hold each others heads under the water until we dont need to worry about them anymore. If I were a comedian, Susan, Id want you at my every show. Once again, I can not fathom how these commercials passed though so many ad execs and higher ups, and were allowed on any media market period. As for Liberty, their use of the phrase is empty and meaningless. I know youve mentioned the ad agency responsible for these abhorrent ads. British audiences may recognize Hoffman from his starring role in the Comedy Central UK sitcom, I Live with Models. But I recognized your Bewitched reference . What is LiMu emu girlfriends name? This is incompetent claptrap that insults the consumer and the brand. LiMu Emu is a mix of a real bird and CGI. cannot stand this EMU crap anymore every time this commercial comes on I turn the volume off only thing thats just as bad is the IDIOT who is his side kick, Do you not have any morals or will you do anything for a buck!!! Spider Bite LiMu Emu & Doug and Spiderman! Where is the petition to sign to get rid of this garbage ad? The new Verizon Wireless ad says you only pay for what you need. Im noticing a lot more people bagging on Doug (David Hoffman) these days. Pay me for your next add campaign. Flo and her price gun are obnoxious, yes, but she is occasionally amusing. Looks like Kevin based on the angry emu made famous in TikTok and YouTube videos! The writing in Progressives commercials is sharp and witty. The next most atrocious ads currently defiling the small screen, Liberty Mutuals own other ads with the actor who cant learn lines, come in at a distant second! One of the stars of that commercial now calls Vermont Home and no, its not the Emu. This ad is 10x worse. Visit their websites or social media pages and leave your feedback. Tanner Novlan (born 9 April 1986) is a Canadian actor and model. Prospects see it as an indication of the companys commitment to quality and professionalism. [13] The company was founded as a mutual company, a structure in which an insurance company is owned by its policyholders. I didnt have time to read all the comments I read about half of them but I was looking for someone to post a comment on what I hate about them: the bad grammar. When another bird speaks up, everyone gasps in shock. Thats exactly the problem, Omar. New Mexico Drivers License Renewal: Know in Detail! [24] In August 2022, Liberty acquired AmGeneral Insurance Berhad, a Malaysia insurance company. The result of this activity was an increase in revenue from $6 billion to over $30 billion in twelve years. [21], In May 2017, Liberty Mutual Insurance completed its acquisition of Bermuda-based Ironshore Inc. from Fosun International Limited for $2.93 billion. has lowered our IQs. This cookie is set by GDPR Cookie Consent plugin. It finally dawned on me that my least favorite commercial was actually for Liberty (Liberty, Liberty)! What You Need to Know About Certificates of Insurance (COIs). But I think the approach here is cynical. Nope, fuck that dude with a pineapple sideways. I know theres a lot of Lib Mu bashing here but Lib Mu is certainly not alone here. [50] LiMu is also accompanied by Doug who tries to keep LiMu from acting up. Im a online posting virgin. A little embarrassing since Ive also been a music teacher since 1973, so you can imagine what it might take for an aging boomer such as myself to take keyboard in hand as it were. I think a second part of the problem is how often these ads run. There are so many stupid add out. Saying the first part of their name repetitively? Ive not read one comment here from anyone who said Liberty Mutuals advertising gave them a reason to buy. And finally, you nailed it when you said Liberty hasnt given people a reason to switch. LiMu Emu & Doug on Twitter: @PinkyJohns LiMus wife, Linda, is quite honored that you think so / Twitter. Youre a funny one, D. And I am happy to see that you have a good understanding of insurance. Dumb commercials are one thing. I would never get insurance from these people ever EVER IN A MILLION YEARS just for have the poor judgment, insensitivity, and low opinion of prospective clients to subject the viewing public to these ads. 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