\text { Loan Amount } I am a big supporter in slow fashion brands and hope to take sustainability to the next level with Kuho . \text { Down Payment } Key arguments include: Web 2.0 has created cultural chaos; a cult of the amateur which devalues the professional; Expertise is devalued; Internet Oligarchs are replacing Old Media Oligarchs; and the removal of gatekeepers will devalue genuine talent and expertise. Links are provided where possible. A-level Media - Attitude Industry. Having a background studying for degrees in Biology, and Communication, Media Practice and PR at University, I bring a methodical but creative approach to my work. Andrew Goodwin - conventions that exist within music videos are according to musical genre (performances in rock videos; choreography in pop). And rather than being created completely by a human author, these versions are often in part automatically assembled by a computer You enter information about yourself and then the automated software creates a personalized interface to the database just for you. A-Level Media - Attitude Online - Industry . Romeo And Juliet: The love story, e.g. Saris - The term Auteur Theory originated from Andrews Sarriss essay Notes on the Auteur Theory in 1962. If old consumers were predictable and stayed where you told them, then new consumers are migratory, showing a declining loyalty to networks or media. Class purpose General learning; This pack was created from the iOS Brainscape App. FEATURED ITEM: Arctic Cat M8000 Clutch Kit. Attitude Online is the online version of the print version of Attitude magazine. Test, Allies, Enemies the hero must learn the rules that will govern his quest. theories of end of audience, including Shirky. He breaks a text down into these five areas: Tom Ryall (1998) says genre has become a cognitive repository of images, sounds, stories, characters, and expectations. A Theorist. Nick Lacey - considers the 'repertoire of elements' that work in combination to suggest a media text belongs to a particular genre or mix of genres. Weve designed a system that discards us.. The reader uses his spending power to invest in products and services that represent his ideals in life and he prides himself as a trendsetter. We need a junior or senior-level . John McMuria - A participatory culture is not necessarily a diverse culture. A-Level Media - Attitude - Representation. Click the card to flip . What happens when you click on an article? unravelled in a lot of different ways) or 'closed' (there is only one obvious thread to pull on). Enigmas are puzzles, questions the audience wants answered. The magazine version of Attitude specifically targets a middle class and aspirational audience, while the straightforward lexis . P1 - Ownership within industry. Create your own unique website with customizable templates. Miroslav has more than 25 years' experience in international tourism, research and effective destination promotion. Henry Jenkins - Participatory culture. Christopher Booker's The Seven Basic Plots is a long book detailing seven common narratives seen across books and across film. E.g. theories of cultural industries including those of Hesmondhalgh. His high disposable income allows for multiple purchases within music, art, entertainment , travel and socialising. It's content is atypical but the layout and everything else is generic. Magazine first published. Typography - cursive creates this personal feel, an intimate product (sans-serif) First name terms. Representations of gender are more diverse than in the past, 'the premier destination for those who want to talk directly to gay men'. Montauk fluke fishing party boats waterproof-work-shoes 30 OFF Quick View US2999 Waterproof Mules Sandals Non-slip . She adds, Genre may offer various emotional pleasures such as empathy and escapism. If you are not sure which exam board you are studying ask your teacher. A Theorist. Stanley Cohen defines 'Moral Panic' as " a mass response to a group, a person or an attitude that becomes defined as a threat to society." power and media industries, including Curran and Seaton. www.ode.state.or.us/teachlearn/subjects/arts/curriculum/vocabulary/visualartvocab.rtf, www.european-photography.com/labor/lab_vf_glo_e.shtml, www.sqa.org.uk/sqa/files_ccc/SVQ%20Credit%20Rating%20SSBs%20Appendix%205%20v1.0.doc. John Hartley notes that 'the same text can belong to different genres in different countries or times' as genres evolve, older texts can be reclassified. 71600 71609 71 . Prensky games/intellectual Digital games are now being used to teach babies the alphabet, to help kids monitor their diabetes and overcome ADD, to teach both practical and tactical skills to the military, to teach financial derivatives to auditors and to teach CAD software to engineers, among many other things. A belief that students should be taught how to 'read' the media in an appropriate 'critical' style, A focus on Western mainstream traditional media, Vague recognition of internet and new digital media, as an 'add on' to the traditional media. Attitudes website positions the audience in certain ways in relation to varying subjects. Acland - Argued that representations of delinquent youths help reinforce dominant hegemony. "In a world ordered by sexual imbalance, pleasure in looking has been split between active/male and passive/female". The Web is anactive medium. A-Level Media - Woman's Realm - Representation - Simple Guide for Students & teachers. She wrote Gender Trouble. The idea that the media is controlled by a small number of companies primarily driven by the logic of profit and power. Emotional security - we all keep seeking it; Reassurance of worth - In a connected world we can lose sense of who we are and what we are worth. comic relief (C3P0+), False hero villain that pretends to be good in order to trick the hero. Lead all sales efforts for an award-winning weekly newspaper. When I was younger it was more about trends, how content goes viral, followers and subscribers. THE SIGNIFIER The sign: a word, colour or image (i.e. youth culture use certain words that are understood by that culture; a British film may well show schools, pubs and landmarks that British audiences recognize). This means that producer do not have to explain the conventions of a text as audiences are already familiar. Hall, Stuart Reception theory and Mediation is the process by which all media products are read by audiences. Institutions therefore have to examine ways to make money in a copying age Kelly developed 8 concepts. 'Sadiq Khan calls for UK government to ..'. Hebdige (1979) Studied British youth subcultures (Late 1970s) He focused on the reality of youth cultures. Does this make it vertically or horizontally integrated? Furthermore, rather than being a fixed attribute in a person, she argues that gender should be seen as a fluid variable which shifts and changes in different contexts and at different times. I seek to bring an innovative approach to communications strategy; that uses industry best practice with contemporary trends and ideas. The idea that cultural industry companies try to minimise risk and maximise audiences through vertical and horizontal integration, and by formatting their cultural products (e.g. How could you apply Stuart Hall's reception theory? Definition. Because we are aware of much more than we havepersonallyexperienced ourownexperience is mainly indirect. Industry Theorists. How could you apply Levi Strauss' structuralist theory? An ocean of interesting, creative things, regardless of their professionalism or audience size, is always better than a small box of popular, smartly-finished things. Multisector and multimedia integration - They buy into other related areas of cultural industry production to ensure cross-promotion. THE ZOELLA APARTMENT - How are representations of What other products does the publisher publish? Vance Packard, author of the 50s shock expos of advertising and social control, identified eight hidden needs that we all have. the woman on the screen is controlled and made an object of male desire. Therefore, even if youre a woman, youre seeing the world of the film through a mans eyes. He identifies 8 types of characters common in stories: Hero (protagonist) has a mission of quest to complete (e.g.Luke Skywalker), Villain (antagonist) tries to stop the hero (Darth Vader), Princess love interest and/or object of the quest (Princess Leia), Father person with knowledge (Leia), Dispatcher sends the hero off (Obi Wan), Donor gives the hero something to help him (Obi Wan), Sidekick the helper (not as handsome as hero) poss. Attitude online website and it's audience, examined for Media Studies A-Level Douglas Kellner Cultural Studies and the 3 part approach to analysing media texts. Meaning can only be discovered by exploring how audiences interpret texts. Alexandre Astrucs concept of the camra-stylo (camera pen) promotes directors to wield cameras as writers use pens and to guard against the obstacles of traditional storytelling. Heargues that the media, especially news media, often create and/or enforce moral panics in the public. "This is a mess, but it's a mess on purpose": dark Algorithmic singularity in a cold, uncaring world. Each of these narrative types has a source, an original story upon which the others are based. Bringing forth a motivated attitude and a variety of powerful skills. (Deviant Youth, 1995). Hartley, John - The idea that there is a 360 degree consumption/saturation of the media for modern audiences. B J Mendelson (supports Keens idea) said Those who shout loudest will be heard most celebs with mass following (bought / ordered online) taken from book social media is bullsh*t, Evgeny Morozov dystopian view Slacktivism. Subject: Media studies. Circe: The Chase, the spider and the fly, the innocent and the victim e.g. Is the language formal or informal? 1994 - ikea ad - 2 guys shopping for house, Dominant groupings shape for culture ideas, values and ideology of society ( Atheide 1984). It is by the use of these extended meanings that authors can paint rich pictures with relatively limited set of signifiers. The new specifications from 2017 are very specific about the theorists that students need to have an understanding of. The cultural codes tend to point to our shared knowledge about the way the world works. 2. "Audiences only exist as an imaginary entity, an abstraction, constructed from the vantage point of institution, in the interest of the institution." In his book Who Owns the Future? Genres are agents of ideological closure; they limit the meaning potential of a given text e.g. Fowler one advantage of genres is that they can rely on readers already having knowledge and expectations about the works within a genre. John Hartley also says that "institutions are obliged not to only speak about an audience, but - crucially, for them - to talk to one as well; they need not only to represent audiences but to enter into relation with them". Contested in some modern films/adverts of today. comedy sketches, Gaming vlogs= walk throughs or lets play videos, Symbolic annihilation= idea that the under representation of particular social groups works to maintain social inequalities by denying those groups of any meaningful presence, thereby rendering them silent or invisible, Digital optimists= those who believe that the internet and digital technologies have had a positive impact on culture and society, Microtargeting= a marketing strategy in which personal data is used to identify the particular interests of an individual or small group, enabling them to be targeted more effectively, Data harvesting= the process of extracting large amounts of data from a website to use for other purposes, Multi-channel networks= organisations that curate a large number of channels, offering creators support in areas such as video production, Monetisation= the process by which a product or service is converted into a source of income, Synergy= used to describe the cross production of products, Convergence= processing through which different media industries and forms merge with one another or move closer together, Transmedia storytelling= a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified experience, 'Time Out in a Treehouse' (video/thumbnail)-, single camera edit filmed with Zoe's vlog camera, best friend characterisation, unscripted narrative shown through casual discussion, aspirational narrative due to lifestyle she is presenting as well as being a successful female, amateur aesthetic through 'is that the saying? In this way, gender becomes a performance, with the media providing the script. Without audiences, there is no money to make media. I am excited to start my career in the media industry and I am eager to apply the skills and knowledge I have acquired through my education and internships.<br><br>During my studies, I had the opportunity to gain hands-on experience through . We enjoy imagining ourselves living the characters lives. theories around ethnicity and postcolonial theory including Gilroy. We wait to see if he kills his opponent or is wounded himself. I am a highly motivated and well educated individual with ambitions to work within the media industry from gaining a A-level in media studies 6 to just completing a level 3 apprenticeship in media. Williams - Identified 3 core characteristics in Drama and also categorised 9 forms of the TV programme. The people who own these large corporations are not representative of the diversity of society. In soaps how are LGBTQ+ represented compared to films? There was even I time where I was able to gain almost 30,000 organic followers in just a couple of weeks. The Country peer crowd has been the focus of tobacco industry research and marketing but has yet to be the primary focus of public health research. Jun 2022 - Dec 20227 months. 'Fair dealing' of third party materials is used for criticism and review purposes however if there are omissions or . This is typically done through the use of binary opposites, where new meaning arises out of opposing and conflicting ideas. Society is no longer based on mass consumption but on mass participation. While watchingTV, viewers want to be entertained. Gillmor - Highlighted the notion of audience revolution in the construction of their own media products (we media). Attitude's website was only launched in 2016. They should all be optimised in terms of size for each device. lifting the production values of the time and setting can strip away differences in which movies/texts can find similarities, Genres undergo predictable development. Mulvey believes that women take on the male gaze because they view media from the perspective of men they then view other women the way men would and objectify them in the same way. Genres are located in particular topic, structure and corpus. the very first session on Attitude when we looked at the representation of gay men: "is a pre-packaged set of promotional materials that provide information about a person, company, organization or cause and which is distributed to members of the media for promotional use". He proposed a question to our generation: why not use technology for innovation and creativity instead of consumption? Marketing professional specialized in Digital Projects and Social Media strategy with high level of adaptation, learning and creativity. Coates - Examined that there are 4 ways to understand a society (linked to ideology), Dutton - Developed an extension of Galtung & Ruge's news values - 12 most significant. Determine the amount of the (a) down payment and (b) mortgage loan. It fosters communication, collaboration, sharing, helpfulness, and community The ideas, information, and applications now launching on Web sites around the world capitalize on the transparency, usability, and accessibility that the internet was born to deliver.. This links to Uses and Gratifications theory PIES. Lean Back 2.0 develops the theory and says that the digital age provides a richer lean back experience than before. Genres have clear, stable identities and borders. rather than it being integrated into mainstream media. Lev Manovich Database media Software takes Command Automation Decreases human intentionality in the creative process. Galtung & Ruge - Identified a process of gatekeeping and news values - to define how editorial choices are made when filtering news to the public. How studying works. Excellent time management skills combined with a superior knowledge of the business industry. 17 in 102 studio films feature gay characters. The Eduqas AS & A level in media studies offers learners the opportunity to develop a thorough and in depth understanding of key issues, using a comprehensive theoretical framework and a variety of advanced theoretical approaches and theories to support critical exploration and reflection, analysis and debate. `` in a world ordered by sexual imbalance, pleasure in looking has been split between and... And socialising to ensure cross-promotion including Curran and Seaton, an original story upon which the others based. 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